Our Vision, Mission & Core Values

HomeDirect is guided by five core values, a clear vision, and proven mission that enables us to live our values, strive towards our vision and execute against our mission each day. These are not just words on paper; they are visible actions across our company from our in-home delivery drivers to our CEO.

Our Vision

Our vision is to be North America’s most innovative and customer-focused home delivery company.

Our Mission

We implement our vision by consistently providing superb customer service through a national facilities network, best-in-class technology and proven specialty delivery service.

Our Core Values

Customer Focus

We constantly endeavor to give our customers better service than they expect. We maintain a culture that eliminates barriers, making it easier for our customers to do business with us.

Team Work

We work together to achieve more. Teamwork means high trust; it occurs when we are mutually making and meeting commitments and driving toward common goals.

Innovate

We are the industry leader; we develop creative logistics solutions that exceed our customers’ needs and make our business, customers, and industry better. We embrace change and constantly seek opportunities to improve our performance, systems, processes, and people. We take intelligent risks and champion ideas.

Active Leadership

We lead by example – through effort, passion and desire – we know it starts and stops at the top, and that if we want to create leaders, we have to be leaders. It means choosing the harder right over the easier wrong – every time, not just when we feel like it.

Fiscal Responsibility

We continually improve our performance and reduce costs. We recognize that every action we take influences the profitability and well-being of our company and our customers.